40 Comments
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Jessica Phillibert's avatar

Ciao, Giulia! My mom is a web developer. I emailed you with some advice she passed along for getting your website back on Google. I hope it helps! Googling a recipe for arista after my first trip to Tuscany in 2016 was exactly how I found you, and I've been tagging along ever since.

Giulia Scarpaleggia's avatar

Ciao Jessica, I'm reading your email right now, THANK YOU so much! At the moment our tech person is trying to understand what happened, and if we cannot solve it, I'll be very glad to be connected with your mum. Thank you!

And I'm so glad to know that it was the arista that connected us! :)

Debbie M's avatar

Hi Giulia. I’m sorry this must be devastating. I have a tiny bit of insight that might be helpful— Google over the last year has been updating their algorithms for their search function at a rapid pace — July 2026 was the most recent and might explain your recent issues. Here’s an article about it https://seovendor.co/google-algorithm-updates-june-2026/. Perhaps someone with expertise in SEO, search engine optimization could help?

On a side note, when I typed in ‘cooking classes in Tuscany’ Juls kitchen did not show up but when I typed in ‘cooking classes in Tuscany Juls Kitchen’ it did.

I hope you get some answers soon! You provide exceptional value and inspiration! 😊

Giulia Scarpaleggia's avatar

This is something we have been worrying about for a while now... I hope that my blog has not been labelled as obsolete! Good thing, though, that when you search for "cooking classes in Tuscany Juls Kitchen" it shows up!

Mária Staňková's avatar

It's a Google policy, there must be some changes made and you' ll be back 😉I will write a summary later for you....our project suffered something similar recently and now it's working. But it needs some effort. Anyway, I plan to come next year 😎

Giulia Scarpaleggia's avatar

thank you, much much appreciated! and hopefully see you next year!

Mária Staňková's avatar

Hi, just checking, did you recieve my e-mail related Google for developers tips?

Giulia Scarpaleggia's avatar

Hi Maria, yes! I’m going through my emails right now after a cooking class and a long weekend! Thank you in advance, and you’ll read me soon via email!

Mária Staňková's avatar

Don’ t hurry, I was not sure about right e-mail address 😊

Karen Barnes's avatar

That's infuriating about the Google issue, Giulia. I hope a tech-savvy person will come up with a solution for you. Meanwhile, I will definitely mention your classes on my newsletter.

Giulia Scarpaleggia's avatar

thank you SO MUCH Kāren, so appreciated!

John Gonter's avatar

I am able to search for "juls kitchen classes" "juls kitchen carrot cake" "juls kitchen pork roast" on both Bing and Yahoo at the moment and get direct page links. I can only get links to the home page on Google. There are ways to work with google to improve indexing. It takes some work through the google account that controls "www.julskitchen.com"

Giulia Scarpaleggia's avatar

that's what is giving us a bit of hope. Other search engines are still showing our blog! We have a tech expert checking the blog now!

Kelcey's avatar

Hi Giulia, I am so sorry about the blog-Google-search troubles. Apparently I can barely use IG these days🫣, but I did try to share your account. I hope it gets resolved soon!

Giulia Scarpaleggia's avatar

thank you, Kelcey!

Robert Maisano's avatar

Thank you Giulia for letting us know about the google search problem, I thought I wasn't doing something correctly. Thank you for the direct link to your website. That is so much easier. And thank for all you do promoting the Italian lifestyle. I really enjoy and appreciate it.

Giulia Scarpaleggia's avatar

That's exactly what I was thinking while I was searching for my recipes and I could not find them! I'll have to use the website archive from now on, too!

Gabrielle's avatar

The Google situation is infuriating!

I’ve tried extricating myself from Google but it’s been impossible. And of course you don’t have that option! Like others, I’m hoping a tech savvy person comes to the rescue.

I also often google/search your recipes!

But the beach, the stars, the dishes, and this torta salata ❤️❤️❤️❤️

Giulia Scarpaleggia's avatar

Exactly, the only problem is that I have to be there... I'll keeping my fingers crossed!

Gabrielle's avatar

Interestingly:

I tried searching Google in Safari for “juls kitchen pork roast” and only get links to your substack or other random Tuscany and food accounts

Then I searched with DuckDuckGo and immediately got links to your original website.

So at least that?

I use that for my default browser and search now but it’s not always as good at finding things so I keep Google around for when needed.

Giulia Scarpaleggia's avatar

Tommy tried with Bing and had the same result, and this would explain the few visits we still have. So this confirms it is Google that is not showing our blog. I don’t know if this is a good or bad news! :D

Gabrielle's avatar

Argh!

Yes, agreed. Hoping for a remedy! ❤️

Missy Chimovitz's avatar

I'm so sorry to hear about this Google disappearance mystery! I soooo wish we could all divest from Google somehow and still continue to have careers and lives online. I don't have any useful suggestions for you, sadly, but I'm staying tuned here in case someone does a solution or some insight. Wishing you a speedy and complete internet recovery soon!

Giulia Scarpaleggia's avatar

Thank you, Missy! I surely won't give the blog for granted anymore!

Rosalie A Rinaldi's avatar

It's so good to hear from you. Your Zinnias are lovely and they look just like mine. I wish you good luck in getting this situation settled. Ciao.

Ellen Bierlein's avatar

We’ve got the heat, humidity and mosquitoes too! Reality of the climate change (that supposedly doesn’t exist). But like you we also enjoy the night sky and current crop of fresh veggies. Your zinnias are AWESOME, I love them. Sad to hear about the internet mess and have my fingers crossed that you solve the problem. Looking forward to the next round of Sunday cooking sessions!

Giulia Scarpaleggia's avatar

As soon as temperatures cool down a bit (September, I fear) we will be back with the Sunday cooking session calendar. I can't wait!

Christelle is flabbergasting's avatar

Hope you find a solution real soon for your website!! Been fighting endless super heavy spam for the last two years, and I had to move everything to a new server / work with a new programmer. Such a pain in the 🍑!!

Marjan's avatar

Gosh that sounds so awful! I do hope you get your tech problems sorted soon. I am planning on travelling to Italy next year, so I'm going to see if I can fit in a cooking class if at all feasible!

Giulia Scarpaleggia's avatar

Oh, that would be fabulous!

Jeannette Hyde's avatar

Hi Giulia. Sorry to hear about the tech problem. Awful.

I used to be a travel journalist and I still follow the trends. The big news there right now is how travel companies and products like yours are found by people planning their holidays on AI. Apparently many people no longer search for a holiday on Google. So the big focus for many small travel firms is writing their blogs to answer questions that answer stuff people ask on AI so they come up on the AI searches. It’s called GEO. There is lots of material online about how to point your blog to AI. This PR I know is specialising in it. Might be worth a chat with her. She’s on LinkedIn https://www.prweek.co.uk/article/1964212/exclusive-ex-lotus-boss-launches-tourism-hospitality-consultancy

Carolyn Boyd France Traveller's avatar

I was going to say something similar to Jeanette here, and I’m so sorry this is happening to you. It feels a very weird year in the travel space. My interpretation is also that editors used to be the tastemakers and their recommendations and suggestions were a starting point, now it’s the tail wagging the dog and the content they publish is responding to people’s searches… but then how will anyone find something new and unusual, or unique and wonderful like your cooking school? I hope it can be fixed and you can get back on track. ✊🏼

SYP Cooks's avatar

Hi Giulia -- I'm a digital exec who loves your work! (My LinkedIn link is in my Substack bio.)

I saw your post and hoped I could find a quick fix. I took a brief look at your site and the good news is nothing appears broken in an obvious way. The robots.txt is clean, your pages are set to index correctly, and there's no noindex tag blocking Google. Looks like canonicals are ok too.

In March of this year, Google made significant changes to their core update. It was judged one of the most volatile ones they've ever done. This means things that used to work, even if they were that way for a long time, may no longer. From a site-wide perspective, the signals that likely fed into the issues you are seeing are likely structural, not about the content quality:

- Your latest, freshest content is on a third-party platform (Substack)

- Root domain (your current homepage) with thin content essentially directing users elsewhere

- Authority fragmented across subdomains. Google treats each subdomain as a separate entity with its own authority, trust, and quality signals.

FWIW, I've sent you an email with more detail on what the Google changes were, why they impacted you, and thoughts on how you can address, though obviously this is based on a quite cursory review and it all should be run by your technical team. I really do appreciate your content and I am hoping to come to one of your cooking classes in Tuscany sometime in the next couple of years. I hope you're able to make some headway on fixing the visibility issues very soon.

R Currarino's avatar

Late to the Google-fiasco conversation, but I saw the note below on the classical music website Bachtrack this morning and thought of you. No solution to the problem, obviously, but maybe useful to know you're not alone. Also explains why I started to find google useless last year sometime. I switched to DuckDuckGo which isn't as good as Google as its most Google-y, but the Duck knows you exist:)

Bachtrack is proudly independent and free to use, but the Internet is changing, and we have to also.

Google used to be our biggest source of traffic, but last year, it followed Facebook's example in avoiding sending users to other websites – like Bachtrack – by prioritising its own AI content. Why? Because holding users on its search pages makes it even more money. We can no longer trust Google to lead you to our site.

To survive, therefore, and to continue to provide quality listings and writing, Bachtrack needs to be able to contact you directly – so we are asking you to register. For unlimited use of Bachtrack, plus benefits like records of your previous searches, alerts when your favourite performers or composers get listed, and a diary to post your musical memories, please register now.